BRANDING | PACKAGING
SPATULA Foods
SPATULA embodies the essence of sophistication and convenience. With the slogan "bring the restaurant home," SPATULA promises to deliver restaurant-quality meals straight to your doorstep. Each dish is meticulously crafted by chefs, cooked to 90% readiness, and then flash-frozen to preserve nutrients, flavor, and quality, all without the need for preservatives.
THE MISSION was SIMPLE:
The brief for the design project of SPATULA was straightforward: create a solution that makes the food stand out, utilizes the colour red, and maintains a clean and elegant aesthetic.
The solution focused on simplicity and effectiveness. Marble backgrounds, providing a luxurious backdrop that highlights the quality of the meals. The strategic use of red, particularly in the signature spatula logo, adds a pop of colour that draws attention and creates visual interest. This choice not only aligns with the brand's identity but also enhances its recognition. By keeping the design minimalistic and focused on the essentials, the solution ensures that the focus remains on the food itself, ultimately delivering an impactful and visually appealing design.
